On April 7-9, 2016, China Refrigeration Exhibition was held in Beijing China International Exhibition Center. During the exhibition, Huicong air conditioning refrigeration network went to the exhibition stand of Jiangsu Xuemei refrigeration equipment Co., Ltd. and specially invited Mr. Zhou Xianhua, vice president of sales of the company, to conduct in-depth exclusive interview on many issues such as industry change and enterprise development.

Zhou Xianhua, sales vice president of Jiangsu Xuemei refrigeration equipment Co., Ltd

Environmental protection under the premise of advanced technology

It is reported that Jiangsu Xuemei refrigeration equipment Co., Ltd. is a scientific and technological enterprise engaged in the R & D and manufacturing of "Xuemei" brand refrigeration products, and a demonstration enterprise for the production of environmentally friendly semi enclosed refrigeration compressors determined by the United Nations Environmental Protection Agency and the Chinese government. Zhou Xianhua said that with the increasingly serious environmental pollution, the refrigeration industry needs to keep up with the trend of the times and take environmental protection into account on the premise of leading technology.

With the support of the United Nations Environmental Protection Agency and the State Environmental Protection Administration, Xuemei has become the first national brand with carbon dioxide compressor production license. At this Refrigeration Exhibition, Xuemei brought a demonstration of carbon dioxide compressor prototype, which will be put into large-scale commercial production in Yuming.

At present, carbon dioxide compressor is the mainstream product in the international market. However, because the core technology is controlled by international manufacturers, the product price remains high. In this dilemma, Xuemei grand launch national brand carbon dioxide compressor, strive to provide customers with cost-effective products in the domestic market.

Keep up with the trend of the times and let professional people do professional things

The tide of Internet plus is irreversible. Xue Mei is also trying hard to keep pace with the times. Whether it is WeChat official account, the official website of the company, or the network platform, the company is promoting it. Zhou Xianhua said that customers can query product information through WeChat official account, communicate directly and place orders. These functions greatly shorten the distance between Xuemei and users, and also provide users with channels to understand Xuemei information.

Zhou Xianhua believes that traditional manufacturing enterprises should closely follow the network development trend and keep the same progress as the world's leading companies in all aspects. The products produced by the company need a lot of technical support, which requires professional people to do professional things. The company will continue to rely on the platform to realize the landing of e-commerce, strengthen cooperation with provincial distributors, reallocate resources, realize local assembly, debugging, and after-sales service, and let dealers from all over the country participate in it, highlight the brand * of Xuemei, and let the company's e-commerce products be used for its own characteristics.

Pay attention to brand promotion and win the market

Talking about the future development direction of the industry, Zhou Xianhua said in an exclusive interview that the current competition in China's refrigeration industry is fierce. At the same time of rapid development, the industry is facing the lack of brand awareness. Zhou Xianhua believes that improving quality is the king way to win the market. Industrial enterprises need to learn from the first-line international factories, invest in technology research and development, and make great efforts in brand development and promotion. Only in this way can China's refrigeration market flourish.

More than 30 years after its establishment, Xuemei adheres to the road of branding and maintains the domestic and foreign markets simultaneously. In terms of market development, the company is committed to maintaining its old customers. At the same time, it participates in the government's large-scale project transformation in key areas, such as the ammonia to fluorine project in Shandong Province. Xuemei, as the only refrigeration unit invited by the local ammonia Inspection Bureau, participated in the local ammonia to fluorine transformation. The implementation of ammonia to fluorine project reflects Xuemei's social obligations as a responsible enterprise. Of course, the company will continue to actively participate in environmental protection projects.

In 2016, Xuemei will consolidate its existing market and actively participate in exhibitions in domestic key markets and international markets. At the same time, the company will strengthen communication with provincial distributors, hold special promotion meeting of Xuemei brand in each province, and provincial dealers will drive actual dealers to pave the way to the county level. As Zhou Xianhua said, the high-rise buildings will not be built in a day. We firmly believe that Xuemei will win the market by working bit by bit.